wprager
Administrator
Number of posts : 52870
Age : 63
Location : Kanata
Favorite Team : Ottawa
Registration date : 2008-08-05
Devo wrote: wprager wrote:588K divided into 30 teams, time $50 average ticket price (really pulling numbers out of my *** now) is nearly $1M in lost revenues per team. For the cap to go up by $1M you'd need $60M in additional revenue. I doubt that people bought significantly more merchandise, given that we were still in a recession. So how likely is it that we got $60M in ad-revenue sharing with NBC?
I realize that there is a million and a half ways to cook the books, but that is not sustainable. They need a game-changer (new deal with NBC or ESPN, ne franchise, moved franchises, etc.)
What you also need to factor is the effect the canadian dollar had on the canadian teams. I have no idea, so now I'm talking out of my A$$ but the paper this morning said that the cap went up mostly due to the strength of the Canadian Dollar. If that's true, then figuring the average attendance of the 6 canadian teams in 2008/09 and the average of the Canadian dollar, and then comparing that to the average attendance in 2009/2010 and the average of the dollar in 2009/2010.
Attendance numbers from Espn ticket prices from Here and Canadian dollar from
here
Team
| 2009 Attendance
| 2009 Ticket Price
| 2010 Attendance
| 2010 Ticket Price
|
Montreal
| 872,193
| 64.26
| 872,193
| 72.18
|
Calgary
| 790,849
| 55.81
| 790,849
| 59.73
|
Toronto
| 791,795
| 76.15
| 789,681 | 117.49 |
Vancouver
| 763,830
| 62.05
| 771,210
| 62.05
|
Ottawa
| 776,947
| 48.82
| 749,861
| 52.77
|
Edmonton
| 690,399
| 54.17
| 690,339
| 59.71
|
Eyeballing the Canadian dollar (because I have to leave shortly) I'd put the 2008/09 average at about 0.83 and the 2009/10 average at about 0.94.
Someone can now work the numbers, but I scoff at the fact that the dollar had a significant effect. Looking at the numbers 3 teams had lower attendance in 2010 but all teams but one increased their ticket prices. I would say it's a combination of increased ticket prices and dollar, but is that enough to contribute to the 60 Million pie that is required?
Devo
You're right about the loonie. In my head I was thinking it just went from near par to 94 cents, but the fact is that during the 2008-09 season it went from the 80s to around 94, and during the 2009-10 season it went up to nearly 100 and then back to 94.
It's incredible that Montreal continues to increase ticket prices while going through a recession and sucking pretty much for most of the last decade (relative to their history, that is).
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