Sens' marketing has been piss-poor, sub-standard, just plain bad. This guy was likely collecting a salary 2-3x what I make in high tech (two Comp Sci degrees and 20 years experience) and, frankly, I find it hard to believe you could do a much worse job if you only tried a little. Remember, he is not the guy who came up with the marketing slogans, but he is the one who approved them.
And as for Leeder, that performance review (or the small part they printed) was very weak sauce. Being able to "prioritize the big rocks" is boilerplate mixed with a little management course analogy. "Deliver a high volume of ourput" says absolutely *nothing* specific. Most of us here know of SMART objectives; if we stated a subordinate's goal as "deliver high volume of output" we should be fired on the spot! And "puts in many extra hours to ensure he is meeting deadlines" is what everyone does, everywhere! Either he is not competent enough to deliver in the time allotted, or the time allotted is too short -- which he should have immediately reported to his manager. You work long hours when something unexpected happens, it should not be the norm.