It really does come down to performance on the ice and it lags behind by a year. Perform well one year the next year you see results at the box office. That is a poor business plan. They need to do a better job marketing the team and getting the arena filled regardless of success on the ice because if not it will be more of the same next season with perhaps a slight improvement due to slashing of ticket prices in some areas up to 33%, free parking, and possibly playoffs.
GM Hockey